Neologism

This Vimto Advert uses the word ‘Shlurple’ which is a completely made up word which suggests drinking or slurping your drink. A word like this that doesn’t actually exist is known as a Neologism and is a clever way to create a trend for your brand.

Repetition

Go Compare use Repetition in their advert. Go Compare is sang and repeated over and over through ear shattering opera. This Advert cant be forgot due to how annoying it really is.

Assonance

Compare the Market Advert uses Assonance to grab the audiences attention. Assonance is the resemblance of sound between the syllables of words which in this case is market and meerkat.

Alliteration

This is a McDonalds advert that used Alliteration. This is when multiple words start with the same letter which makes the tag line much more catchy and fun to say.

Lego

Lego used clever advertising on Billboards to imitate what was behind each one but with a twist; it showed the world built from Lego with creatures etc. This advertises the brand extremely well as it shows what the imagination of children or adults can create with Lego.

VW

This Advertisement plays on humour to capture the audience by showing you how precise the parking assist is like for the new VW. Using animals to demonstrate this, makes the advert unique and more adventurous than usual.

Ariel

This Advertising for Ariel uses Exaggeration to promote their product. I like the simplicity of it and find it works well.